Major General Sir Hector MacDonald was the model for the Gordon Highlander. The son of a crofter, he had worked his way up through the ranks of the regiment, serving with distinction
Later he was given command of the regiment’s troops in Ceylon - where charges of homosexuality were brought against him. - He shot himself in a Paris hotel in 1903.
Can you spot the difference between the old bottle image & the later, (upper), politically corrected image? - Yup, in the original bottle label the Sikh is obviously a 'servant' with a tray.
There might be a link here with homosexuals being known as "camp" - This was before they re-branded and re-launched this form of population control as 'Gay Liberation'.
Mum would sometimes buy a bottle of Camp coffee essence to make a post-war milky treat for us kids. She could sometimes even be persuaded to buy some reserved oranges.
UK Rationing formally ended in 1954.
- as long as we promised to let them decorate the table in a bowl for at least a week - but she would never buy apples for us, as " You'd only eat them"!
Even Later - the Camp image was further revised to show the two seated
together sharing a quiet moment of friendship.
- Historical Revisionism eh.
Kiwis will confirm that there is/was a competing locally made version (still made in Australia) from Bushells. - A beverage made from this coffee essence - like powdered soluble "Instant Coffee" - is a distant relation to real coffee made from freshly ground beans - but it can be better than nothing when a drink is needed eh.